Nature’s Bean
Nature’s Bean is a boutique coffee roastery, dedicated to sourcing the finest organic coffee beans.
The icon logo is formed by a few key elements combined together. The outline of a coffee bean is the most prominent, while negative space within it takes the shape of a growing tree. Although these flowing, organic forms are inspired by the leaves of a coffee bean plant, a symbol of the forms is also used on the coffee’s packaging to represent steam – indicating the strength of each roast, from light to dark.
The foundation of the visual identity is a gradient of earth tones between green (representing nature) and beige (coffee). From nature comes the mighty bean and its coffee. This gradient is portrayed holistically throughout the packaging designs of their three single origin roasts – Liberica, Arabica and Robusta. Its primary colours are evenly distributed among these offerings, which together help to visually represent the increasing strengths of coffee – the light Liberica in beige, to the dark Robusta in green.