Crafting unique strategies, designing strong identities and bringing it all to life across select brand touchpoints
Strategy
Surfacing unique insights about brands and their target audience—and finding ways to connect the two by defining shared values, brand positioning, brand mission and a creative direction. How do we attract, serve and delight the customer?
Identity
Translating the strategy into a visual identity (the look and feel of a brand) through the design of appropriate and distinctive brand elements: logos, colours, typography, artwork, design specifications and usage guidelines.
Branding
Forming a bridge between strategy and design; spreading the word with focused advertising and by creating positive experiences for customers. This influences the perception of the product, service or organisation—and emotionally infuses the brand.
Packaging
Crafting standout packaging designs that contain, identify and deliver products. Effectively communicating the product to represent its value proposition, shape its perception and ultimately create a meaningful connection with customers.
Editorial
Composing editorial content (text and imagery) to make layouts not only visually attractive but also interesting, engaging and easy to understand. This includes publications, books, magazines, covers, presentations and marketing materials.
Spatial
Designing for retail, hospitality and office environments with thoughtfully placed imagery and typography. Influencing the perception of the spatial image to create more meaningful and practical experiences—with murals, wayfinding signage and other graphics.