Modish
Modish offers the modern barbershop experience, uniquely positioned towards a younger male demographic.
Steering away from any obvious visual tropes associated with traditional barbershops, the focus of the brand system is instead on a bold, instantly recognisable visual identity that revolves around portraits of young men, in duotone red and black.
Working closely alongside the interior design team VECA Group to ensure a thoughtful meshing of our interior and identity concepts, various characteristics of the identity are seen throughout the space, such as the red lines of its feature tiles referencing the linework of the logotype.